Privacy Policy

1. Introduction

MMAD Enterprises ("we," "our," or "us"), operating the website tattvaclothing.store ("Website"), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.

2. Information We Collect

We collect personal data that you provide directly to us and information generated through your use of our Website:

Category	Data Collected	Purpose
Identity Data	Full name, gender (optional)	Order processing, personalization
Contact Data	Email address, phone number, delivery address	Order delivery, communication, customer support
Transaction Data	Order history, payment method (not card details), order amounts	Order fulfillment, returns processing
Technical Data	IP address, browser type, device information, cookies	Website functionality, security, analytics
Usage Data	Pages visited, products viewed, time spent	Improving user experience, recommendations

3. Legal Basis for Processing

Under the DPDP Act, 2023, we process your personal data based on:

• Consent: When you provide explicit consent for specific purposes like marketing communications
• Contract: When processing is necessary to fulfill our obligations under a purchase contract with you
• Legal Obligation: When we are required to process data by law (e.g., tax records, fraud prevention)
• Legitimate Uses: As specified under Section 7 of the DPDP Act for purposes you would reasonably expect

4. How We Use Your Data

We use your personal data for the following purposes:

1. Order Processing: To process and deliver your orders, manage payments, and handle returns/exchanges
2. Customer Service: To respond to your inquiries, complaints, and support requests
3. Communication: To send order updates, delivery notifications, and promotional content (with your consent)
4. Legal Compliance: To comply with applicable laws, including maintaining transaction records as required under GST laws
5. Security: To detect and prevent fraud, unauthorized access, and other security threats
6. Analytics: To understand how you use our Website and improve our services
7. Personalization: To provide product recommendations based on your preferences and browsing history

5. Data Sharing

We may share your personal data with:

5.1 Service Providers

• Delivery Partners: To ship your orders (name, address, phone number)
• Payment Processors: To process your payments securely
• Communication Services: To send SMS and email notifications
• Analytics Providers: To understand website usage (anonymized data)

5.2 Legal Requirements

We may disclose your data when required by law, court order, or government request, or to protect our rights, property, or safety.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

6. Data Storage and Security

6.1 Data Location

Your personal data is stored on secure servers located in India. We do not transfer your data outside India except when necessary for service delivery (e.g., email services) and only with appropriate safeguards.

6.2 Security Measures

We implement appropriate technical and organizational security measures including:

• SSL/TLS encryption for data transmission
• Encrypted storage for sensitive data
• Access controls and authentication systems
• Regular security assessments and updates
• Employee training on data protection

6.3 Data Retention

• Transaction Data: Retained for 7 years as required under Indian tax laws
• Account Data: Retained until you request deletion or close your account
• Marketing Data: Retained until you withdraw consent
• Technical Logs: Retained for 90 days

7. Your Rights Under DPDP Act

As a Data Principal under the DPDP Act, 2023, you have the following rights:

To exercise any of these rights, please contact our Data Protection Officer at grievance@tattvaclothing.store. We will respond to your request within 30 days.

8. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience:

Cookie Type	Purpose	Duration
Essential	Cart functionality, checkout process, security	Session
Functional	Remember preferences, recently viewed items	30 days
Analytics	Understand site usage, improve performance	2 years

You can manage cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Children's Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by:

• Posting a prominent notice on our Website
• Sending an email to your registered email address
• Updating the "Last Updated" date at the top of this policy

Your continued use of our Website after changes indicates acceptance of the updated policy.

11. Contact Us

For any privacy-related questions or to exercise your rights: